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Belgo

THE CHALLENGE

In a context of strong competition between well-established international beer brands and trendy local breweries, how can Belgo differentiates itself from competitors for its presence in Vietnam?
 

THE INSIGHT & STRATEGY

« Consumers love Belgo beers but refer to them as « beers from around the
world ». There is a need of reframing and educating them about Belgian beers.

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