Lunar New Year 2026
 
Year of the Horse

For the 2026 Lunar New Year campaign, I developed a collection of twelve horse illustrations as the core visual language for Ginkgo’s Tết celebration.

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The horse becomes a metaphor for progress and dynamism, interpreted through expressive forms and vivid color palettes.

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From calendar design to in-store campaign visuals, the project bridges cultural symbolism with contemporary graphic expression.