Urban Legend Brand Identity
Urban Legend is a contemporary product design brand based in Vietnam, specializing in furniture and home decor that bridges modern aesthetics with cultural heritage. The brand needed a comprehensive visual identity system that would resonate with both local and international audiences while maintaining a distinct Vietnamese essence.
THE CHALLENGE
Create a cohesive brand identity that communicates sophistication and craftsmanship while subtly honoring Urban Legend's Vietnamese roots, establishing the brand as a premium player in the furniture and home decor market.
A versatile, sophisticated brand identity that positions Urban Legend as a premium furniture and home décor brand with distinct Vietnamese character, ready to compete in both domestic and international markets.
